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Community Impact
“You cannot choose your battlefield, God does that for you; But you can plant a standard Where a standard never flew." - Natalie Crane

Community Impact



Corporate citizenship. Community involvement. Social responsibility. Community investment. Your community, your customers and your employees expect you to do these things right — and so do you. This requires a corporate community impact program that fits your business profile, budget, objectives, and community priorities.

Wood Communications Group helps design community impact programs that “fit right” for you, your employees, your customers and the communities in which you operate — reflecting your values, serving community needs, forging partnerships and creating opportunities. If you would like to discuss creating a community impact program for your organization, please feel free to contact Kennan Wood [kwood [at] wcgpr.com] or Lynn Wood [lwood [at] wcgpr.com].

Kennan R. Wood

Kennan Wood joined WCG in 1996 after serving as Public Liaison at the Pentagon and as Account Executive at two Washington, D.C. public affairs and strategic planning firms. He is currently President of Wood Communications Group.

Kennan has over 25 years of experience as an executive strategist in public affairs, public relations, crisis management, community relations, issue management, media relations and community impact. Issue experience has included working with senior management at medium to large size organizations and corporations around the country on issues related to economic development, early childhood development, education, energy, health care, land use, tourism, regulatory permitting, natural resources, workforce development, early childhood development, leadership growth and policy implementation. Crisis communications experience has included senior strategic management responsibilities related to major incidents including hurricane Katrina, terrorist threats, work-place related deaths, work-place embezzlement and major environmental incidents. Additional professional experience includes overall brand protection for companies, organizations and educational institutions; strategic counsel related to policy and political related issues; and strategy development and implementation on socially charged issues relating to the environment, race, and economic inequality. Leadership experience includes overall strategic plan development and implementation for multi-state corporate communications initiatives, corporate communications team integration, large team management, budget development and management, rapid response team identification and training, entrepreneurial practice inspiration, and broad exposure to multiple issues affecting both the corporate and social communities.

In addition to his experience working with clients across the country, Kennan has been active on a number of volunteer boards and committees including Glaciers Edge Boy Scout Council, Entrepreneurs Organization of Wisconsin (Board President), Phantom Lake YMCA Camp (Board Chair), One City Early Childhood Development Center (Board Co-Chair) and the Madison Regional Economic Partnership subcommittee on Regional Cooperation, Leadership and Diversity.