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Crisis Communications
“You cannot choose your battlefield, God does that for you; But you can plant a standard Where a standard never flew." - Natalie Crane

Crisis Communcations


Data breaches, sexual harassment in the workplace, natural disasters, social media brand threats, high profile lawsuits, accidental spills, gun violence, racial conflicts. Read a newspaper, or open your favorite social media app and you will begin to understand that nowadays it is not whether your company or organization will face a crisis situation, but when it will face a crisis. Look no further than strong companies like Starbucks, Wells Fargo or Facebook to see the impact crisis situations can have on an organization’s brand loyalty, financial health and overall capacity to operate.

Preparing for a crisis situation before it happens is the best way to ensure your organization has the ability to protect itself inside and out during a real-time crisis. Wood Communications Group has over 30 years of experience helping organizations like yours to develop tailored crisis communication plans that:

• Identify potential crisis scenarios that could affect your business,

• Assess your companies current communications capacity to withstand a crisis,

• Identify and prepare key individuals within your organization to properly manage a crisis situation,

• Implement early detection/warning systems for identifying potential threats to your organization before a full blown crisis,

• Map out key your target audiences (including the media) and the communication channels most effective in reaching them during and after a crisis situation,

• Propose the appropriate communication protocols that must be in place to ensure a crisis situation is not compounded further,

• Implement regular training schedules to assess team and organization readiness, and ultimately

• Protect your organization from the long term damage that can be caused by any crisis situation.

If your organization does not currently have a crisis communications plan in place, Wood Communications Group would welcome the opportunity to discuss your unique requirements and develop a plan that meets the specific needs of your organization. There is no cost to your organization to further explore the value of a detailed crisis communications plan, so please feel free to reach out to Kennan Wood (kwood [at] wcgpr.com) or Lynn Wood (lwood [at] wcgpr.com) to schedule a strategy session at your earliest convenience.

Kennan R. Wood

Kennan Wood joined WCG in 1996 after serving as Public Liaison at the Pentagon and as Account Executive at two Washington, D.C. public affairs and strategic planning firms. He is currently President of Wood Communications Group.

Kennan has over 25 years of experience as an executive strategist in public affairs, public relations, crisis management, community relations, issue management, media relations and community impact. Issue experience has included working with senior management at medium to large size organizations and corporations around the country on issues related to economic development, early childhood development, education, energy, health care, land use, tourism, regulatory permitting, natural resources, workforce development, early childhood development, leadership growth and policy implementation. Crisis communications experience has included senior strategic management responsibilities related to major incidents including hurricane Katrina, terrorist threats, work-place related deaths, work-place embezzlement and major environmental incidents. Additional professional experience includes overall brand protection for companies, organizations and educational institutions; strategic counsel related to policy and political related issues; and strategy development and implementation on socially charged issues relating to the environment, race, and economic inequality. Leadership experience includes overall strategic plan development and implementation for multi-state corporate communications initiatives, corporate communications team integration, large team management, budget development and management, rapid response team identification and training, entrepreneurial practice inspiration, and broad exposure to multiple issues affecting both the corporate and social communities.

In addition to his experience working with clients across the country, Kennan has been active on a number of volunteer boards and committees including Glaciers Edge Boy Scout Council, Entrepreneurs Organization of Wisconsin (Board President), Phantom Lake YMCA Camp (Board Chair), One City Early Childhood Development Center (Board Co-Chair) and the Madison Regional Economic Partnership subcommittee on Regional Cooperation, Leadership and Diversity.